A.Lentz Photography Branding

I had the absolute pleasure of working with my dear friend, Alyssa Lentz, on a complete rebrand for her photography business. Alyssa came to me feeling that her existing brand no longer aligned with her creative vision, and she was ready for something fresh and authentic with a focus on celebrating queer joy and inclusivity. Together, we worked on designing a new logo, custom illustrations, and developing cohesive art direction that truly reflected her unique photography style and values.

The process was collaborative and incredibly rewarding for me, and it was amazing to see Alyssa’s brand transform into something that felt like a true extension of her artistic self. It’s always a joy to support friends in elevating their businesses, and this rebrand was no exception—Alyssa’s new visual identity perfectly captures the warmth, creativity, and authenticity that she brings to every shoot.